小鹏汽车展厅哥本哈根店，荷兰 / HofmanDujardin

今年，小鹏汽车全新欧洲旗舰店在哥本哈根盛大开业。荷兰建筑公司HofmanDujardin受小鹏未来智能出行和科技概念的启发，采用流畅的线条和柔和的造型设计了一个独特的展厅。

This year, the new European flagship store of XPENG Motors opened its doors in Copenhagen. Inspired by XPENG’s futuristic concept of intelligent mobility and technology, Dutch architecture firm HofmanDujardin designed a unique showroom using fluent lines and soft shapes.

▼项目概览，overview of the project ©HofmanDujardin, photographer Anne Timmer

这个展厅位客户创造了一个充满丰富体验的世界。该品牌创造创新移动未来的动力体现在内饰概念中。为了营造一种外太空的感觉，室内采用了几个浮动元素，如圆形照明盘、背光悬挂式陈列柜和视觉上升高的接待台。

▼空间轴测图，axonometric drawing ©HofmanDujardin

The showroom creates a universe that offers a strong customer experience. The brand’s drive to create the future of innovative mobility is reflected in the interior concept. To bring in a feeling of outer-space, the interior features several floating elements, like round shaped lighting disks, back-lit hanging showcases and a visually elevated reception desk.

▼座谈区及接待台，the communication area and the reception desk ©HofmanDujardin, photographer Anne Timmer

▼座谈区及接待台，the communication area and the reception desk ©HofmanDujardin, photographer Anne Timmer

这家商店位于哥本哈根市中心一座由Lundgaard & Tranberg Arkitekter设计，名为Axel的塔楼内，设有面向城市的大型弧形窗户。该品牌展示的新型电动汽车，包括未来派的飞行汽车，是本次设计的重点。这些物体被巨大的悬挂式照明盘进一步突出，使它们从外部街道上依旧清晰可见。

Located in the Axel towers designed by Lundgaard & Tranberg Arkitekter in the center of Copenhagen, the store features a large curved window towards the city. Showcase of new electric cars by the brand including a futuristic flying vehicle is the focal point of design. These objects are further accentuated by giant hanging lighting disks, that make them visible from the street.

▼接待台近景，close shot of the reception desk ©HofmanDujardin, photographer Anne Timmer

内部空间遵循建筑物的柔和形状，强调运动感和空间连续性。一个环绕的轮廓形成了展厅自然弯曲的后墙。这里引入了第二层体验，提供有关品牌、产品和表面材质选项的更多信息，包括物理和电子信息。

The interiors follow the building’s soft shapes and emphasize a sense of movement and spatial continuity. An embracing contour forms a naturally curved back wall of the store. Here a second layer of experience is introduced that provides more information about the brand, products and finish options, with both physical and digital elements.

▼在店内展示的小鹏汽车，XPENG vehicle displayed in the showroom ©HofmanDujardin, photographer Anne Timmer

▼后墙展示区，display area at the curved back wall  ©HofmanDujardin, photographer Anne Timmer

这家展厅在简约精致和休闲平易近人的氛围之间找到了平衡，设计密切关注细节和丰富的材料组合。室内整体色调以水磨石和木材等天然材料为主，与金属和各种纺织品相结合。空间内一个富有表现力的特点是由穿孔钢板制成的艺术装置。它们由不同深浅的黄铜制成，传达了丹麦丰富多彩的城市景观的抽象概念。

The store finds a balance between minimalistic sophistication and a casual approachable atmosphere, with close attention to details and a richness in material combinations. The palette combines natural materials like terrazzo and wood with metals and diverse textiles. An expressive feature are the art installations made from perforated steel sheets. Made in different shades of brass, they reflect an abstraction of the colorful Danish cityscapes.

▼穿孔钢板细部，details of the perforated steel sheets ©HofmanDujardin, photographer Anne Timmer

▼店铺外观，the exterior ©HofmanDujardin, photographer Anne Timmer

Project XPENG Copenhagen
Client XPENG Motors
Location Copenhagen, Denmark
Area 260m²
Period 2021-2022
Interior architect HofmanDujardin
Contractor ITAP
Curved digital screen Unilumin Group Co.
Photography Anne Timmer
HofmanDujardin team Barbara Dujardin, Michiel Hofman, David Hernández López,
Shuyan Lin, Laurène Gilliot, Celia Almudéver Pérez